The Impact of Gamification on Casino Engagement

Gamification is changing the casino field by enhancing player participation and retention. By including game-like features into classic gambling activities, casinos are able to appeal to a wider audience. According to a 2023 study by the American Gaming Association, gamification strategies have led to a 15% growth in player participation across diverse platforms. One prominent company in this space is Gameloft, which has created several effective...